Challenge
In the world of environmentalism and the battle against climate change, Ecoish is brand that represents those who strive to make small impactful everyday changes to collectively have a larger impact. The brand needed to feel personal, but also act as a call to action to the wider world. We chose to approach the Ecoish brandmark with the idea that a little goes a long way to changing the world.
Solution
We chose to approach the Ecoish brandmark with the idea that a little goes a long way to changing the world.Different levels of commitment to environmentalism constitute the same goal of sustainable living. This was illustrated through the wordmark, with “Eco” on the upper level representing the dedicated lifestyle of living completely “green”, and “ish” on the lower level representing the incremental changes we can make in our daily lives, which collectively reap impactful results. By strategically placing “ish” under “eco”, the reformed “i” dually represents both the “I” as in the individual, and a magnifying glass which is symbolic of the search for solutions.
Results
The concept’s foundation was laid by paying homage to the idea that started the modern movement… “reduce, reuse, recycle”. The design was fully realised by connecting the visuals to circular economy and progress, represented by the “twin arrow circle”.
